After years of meticulous research and development, the Advanced Data Protection Control (ADPC) has achieved a level of sophistication that warrants its presentation to specialized committees and authoritative entities. On September 13, 2023, Soheil Human presented the ADPC to the Technology Expert Subgroup (TechESG), a specialized unit within the European Data Protection Board.

The ADPC is an integrated set of automated mechanisms designed to enable the seamless communication of data, information, requests, and decisions concerning privacy and consenting. It is rooted in a human-centric approach that aims to empower individuals with intuitive and robust mechanisms for managing their online data interactions. Concurrently, the ADPC offers online publishers and service providers the means to not only comply with existing data protection and consumer protection laws but also to enhance the overall user experience. The scope of ADPC applications is expanding to include a wide array of technological environments and ecosystems, such as the World Wide Web, Internet of Things (IoT), child-centric digital spaces, and various other demographic and technologically-specific domains.

The presentation commenced with an incisive analysis of current practices in online privacy, highlighting challenges for all stakeholders involved, from data subjects to data controllers. This was followed by an in-depth introduction to the ADPC framework, detailing its manifold benefits and comparative advantages. The discussion subsequently turned to a factual presentation of the ADPC's current status and forthcoming initiatives.

This presentation represents a key component in a broader strategy by the ADPC team to mobilize support for its adoption and enforceability. In collaboration with international colleagues, the team is striving to induce a significant shift in prevailing approaches to online data protection and consent frameworks. While one focus area lies in the development of advanced software and tools that cater to both users and data controllers, the team's initiatives are multi-faceted, encompassing various other dimensions of online data protection. Notably, an increasing number of data controllers and online publishers are in the process of integrating the ADPC framework into their systems, signaling its growing recognition and endorsement within the industry.